OUR PHILOSOPHY

We’re SlowCo: the slowest place for fashion on the planet.

More conscious, more considered, always slow

LONGER. BETTER. FEWER. SLOWER.

We believe in building a long term relationship with your wardrobe, and that takes time. No one night stands here. Fewer: Buy less. It's more than a fling: time to commit to your love affair with sustainability. When you buy higher quality pieces, you need less. Simple truths.

Longer: Invest in pieces that you’ll wear for decades, not days.

Better: Buy higher quality garments, designed to stand to the test of time.

Fewer: Buy less. It's more than a fling: time to commit to your love affair with sustainability. When you buy higher quality pieces, you need less. Simple truths.

Slower: Take things slow. Step off the merry go round of fast fashion and join us in the slow revolution.

We invite you to browse slowly, take your time and, if you find something you’ll love forever, add it to your no-pressure-basket.

SUSTAINABILITY FRAMEWORK

These days you can’t swing a cat without seeing the word sustainability. Let’s break down what it means to us.

We recognise sustainability as a journey that we’re all on, but one that requires a roadmap. Our intention with SlowCo is to provide a clear sustainability framework to cut down excess guesswork for our customers. In other words, we do the footwork so you don't have to.

All the pieces you’ll find here have been checked according to 10 strict sustainability factors. Below you’ll find the list of factors and the minimum requirements required for a piece to qualify.

For example, a conventional cotton t-shirt that’s made in Spain fulfils the Made in Europe and Natural Fibers factors but will need to fulfil at least one additional factor in order to qualify. However, an organic cotton t-shirt that’s made in Spain does qualify based on those two factors alone. Want more info? Check out our sustainability matrix below for an in-depth look into our approach. 💃🏾

RE/UP-CYCLED
ORGANIC
VEGAN
SOCIAL IMPACT
NATURAL FIBRES
LOW IMPACT
CERTIFIED
SMALL SCALE
MADE IN EUROPE

FEMME, MASC, ALL

We intend for SlowCo to be a place where more people can feel more welcome. It is our practice and commitment.

Guided by this principle, we decided to revisit the traditional Womenswear/ Menswear shopping experience to create a more contemporary alternative.

Another way of shopping to reflect the rich fabric of society’s wide ranging approach towards fashion and who wears what.

Our approach is by no means a perfect formula. It is ever-evolving, as are we alongside the industry we inhabit.

Femme, Masc, All is the result. We hope it will start conversations.

This is how it works:

FEMME

Feminine womenswear styles

 

gender neutral unisex styles

MASC

 

masculine menswear styles

gender neutral unisex styles

ALL

Feminine womenswear styles

masculine menswear styles

gender neutral unisex styles

FUTURE TRIPPING

This a space for where we aim to reflect on what we want SlowCo to look like in the future. Our To Do list, if you will. Coming soon…

MEET THE TEAM

FELIPE

Originally from Costa Rica, Felipe’s illustrious photography career has involved shoots for high profile publications such as I-D, Harper’s Bazaar, Milk, L’Officiel and many others. As SlowCo’s Creative Director, Felipe is fascinated by the intersect of art, fashion and the role of the LGBTQ+ community therein. Pura Vida.

RONAE

Ronae is SlowCo’s East London native and long-time advocate of planet friendly practices. Having passed through the doors of several prestigious fashion houses such as Mary Katranzou, Ronaé was most recently in charge of Guest Relations at The Ned London. She builds connections and forages for obscure herbs like no one’s business.

FARIS

Faris spends most waking hours making second rate falafel and strategising on how to make SlowCo the most sustainable fashion platform on the planet. Currently based in Kent (the garden of England), he sees the internet as a uniquely powerful tool to create environmental and social progress.

JACK

As head of operations, Jack makes sure everything runs smoothly behind the scenes and that you get your sustainable clothes on time. A proud member of the LGBTQ+ community, he's passionate about creating a truly inclusive fashion platform where everyone feels welcome and everyone is represented.

We love

  • OhSevenDays
    Regular price
    £95.00
    Regular price
    Sale price
    £95.00
    Regular price
    Unit price
    per 
    Sold out
  • OVER & ALL
    Regular price
    £190.00
    Regular price
    Sale price
    £190.00
    Regular price
    Unit price
    per 
    Sold out
  • Hemper
    Regular price
    £64.00
    Regular price
    Sale price
    £64.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • Neutrale
    Regular price
    £19.00
    Regular price
    Sale price
    £19.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • D the brand
    Regular price
    £60.00
    Regular price
    Sale price
    £60.00
    Regular price
    Unit price
    per 
    Sold out
    Unisex
  • D the brand
    Regular price
    £173.00
    Regular price
    Sale price
    £173.00
    Regular price
    Unit price
    per 
    Sold out
  • D the brand
    Regular price
    £202.00
    Regular price
    Sale price
    £202.00
    Regular price
    Unit price
    per 
    Sold out
  • Wonther
    Regular price
    £245.00
    Regular price
    Sale price
    £245.00
    Regular price
    Unit price
    per 
    Sold out
  • kaala
    Regular price
    £59.00
    Regular price
    Sale price
    £59.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • Caoticx
    Regular price
    £102.00
    Regular price
    Sale price
    £102.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • Neutrale
    Regular price
    £83.00
    Regular price
    Sale price
    £83.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • Hemper
    Regular price
    £25.00
    Regular price
    Sale price
    £25.00
    Regular price
    Unit price
    per 
    Sold out
    Unisex
  • D the brand
    Regular price
    £325.00
    Regular price
    Sale price
    £325.00
    Regular price
    Unit price
    per 
    Sold out
  • AEANCE
    Regular price
    £304.00
    Regular price
    Sale price
    £304.00
    Regular price
    Unit price
    per 
    Sold out
  • Hemper
    Regular price
    £22.00
    Regular price
    £30.00
    Sale price
    £22.00
    Regular price
    £30.00
    Unit price
    per 
    Sold out
  • Arkitaip
    Regular price
    £265.00
    Regular price
    Sale price
    £265.00
    Regular price
    Unit price
    per 
    Sold out
  • kaala
    Regular price
    £135.00
    Regular price
    Sale price
    £135.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • D the brand
    Regular price
    £278.00
    Regular price
    Sale price
    £278.00
    Regular price
    Unit price
    per 
    Sold out
    Unisex
  • ESSEN
    Regular price
    £202.00
    Regular price
    Sale price
    £202.00
    Regular price
    Unit price
    per 
    Sold out
  • D the brand
    Regular price
    £148.00
    Regular price
    Sale price
    £148.00
    Regular price
    Unit price
    per 
    Sold out
  • Wonther
    Regular price
    £119.00
    Regular price
    Sale price
    £119.00
    Regular price
    Unit price
    per 
    Sold out
  • D the brand
    Regular price
    £143.00
    Regular price
    Sale price
    £143.00
    Regular price
    Unit price
    per 
    Sold out
  • Hemper
    Regular price
    £64.00
    Regular price
    Sale price
    £64.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • MAIUM
    Regular price
    £225.00
    Regular price
    Sale price
    £225.00
    Regular price
    Unit price
    per 
    Sold out
    Unisex
  • Wonther
    Regular price
    from £53.00
    Regular price
    Sale price
    from £53.00
    Regular price
    Unit price
    per 
    Sold out
  • Bad Habits
    Regular price
    £210.00
    Regular price
    Sale price
    £210.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • Ölend
    Regular price
    £72.00
    Regular price
    Sale price
    £72.00
    Regular price
    Unit price
    per 
    Sold out
    Unisex
  • Bad Habits
    Regular price
    £330.00
    Regular price
    Sale price
    £330.00
    Regular price
    Unit price
    per 
    Sold out
  • Neutrale
    Regular price
    £83.00
    Regular price
    Sale price
    £83.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • Malimo
    Regular price
    £67.00
    Regular price
    £76.00
    Sale price
    £67.00
    Regular price
    £76.00
    Unit price
    per 
    Sold out
  • Neutrale
    Regular price
    £42.00
    Regular price
    Sale price
    £42.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • OhSevenDays
    Regular price
    £139.00
    Regular price
    Sale price
    £139.00
    Regular price
    Unit price
    per 
    Sold out
  • Bad Habits
    Regular price
    £225.00
    Regular price
    Sale price
    £225.00
    Regular price
    Unit price
    per 
    Sold out
  • OVER & ALL
    Regular price
    £211.00
    Regular price
    Sale price
    £211.00
    Regular price
    Unit price
    per 
    Sold out
  • Malimo
    Regular price
    £101.00
    Regular price
    £114.00
    Sale price
    £101.00
    Regular price
    £114.00
    Unit price
    per 
    Sold out
  • Arkitaip
    Regular price
    £145.00
    Regular price
    Sale price
    £145.00
    Regular price
    Unit price
    per 
    Sold out
  • Hemper
    Regular price
    £25.00
    Regular price
    £42.00
    Sale price
    £25.00
    Regular price
    £42.00
    Unit price
    per 
    Sold out
  • Arkitaip
    Regular price
    £150.00
    Regular price
    Sale price
    £150.00
    Regular price
    Unit price
    per 
    Sold out
  • Neutrale
    Regular price
    £83.00
    Regular price
    Sale price
    £83.00
    Regular price
    Unit price
    per 
    Sold out
    unisex
  • Malimo
    Regular price
    £67.00
    Regular price
    £76.00
    Sale price
    £67.00
    Regular price
    £76.00
    Unit price
    per 
    Sold out
  • Neutrale
    Regular price
    £36.00
    Regular price
    Sale price
    £36.00
    Regular price
    Unit price
    per 
    Sold out
    Unisex
  • Arkitaip
    Regular price
    £170.00
    Regular price
    Sale price
    £170.00
    Regular price
    Unit price
    per 
    Sold out
  • Arkitaip
    Regular price
    £235.00
    Regular price
    Sale price
    £235.00
    Regular price
    Unit price
    per 
    Sold out
  • Bad Habits
    Regular price
    £47.00
    Regular price
    Sale price
    £47.00
    Regular price
    Unit price
    per 
    Sold out
  • Arkitaip
    Regular price
    £235.00
    Regular price
    Sale price
    £235.00
    Regular price
    Unit price
    per 
    Sold out
  • Arkitaip
    Regular price
    £150.00
    Regular price
    Sale price
    £150.00
    Regular price
    Unit price
    per 
    Sold out
  • Arkitaip
    Regular price
    £165.00
    Regular price
    Sale price
    £165.00
    Regular price
    Unit price
    per 
    Sold out
  • Ölend
    Regular price
    £42.00
    Regular price
    Sale price
    £42.00
    Regular price
    Unit price
    per 
    Sold out
    Unisex
  • Arkitaip
    Regular price
    £155.00
    Regular price
    Sale price
    £155.00
    Regular price
    Unit price
    per 
    Sold out
  • D the brand
    Regular price
    £85.00
    Regular price
    Sale price
    £85.00
    Regular price
    Unit price
    per 
    Sold out