OUR PHILOSOPHY

We’re SlowCo: the slowest place for fashion on the planet.

More conscious, more considered, always slow

LONGER. BETTER. FEWER. SLOWER.

We believe in building a long term relationship with your wardrobe, and that takes time. No one night stands here.

Longer: Invest in pieces that you’ll wear for decades, not days.

Better: Buy higher quality garments, designed to stand to the test of time.

Fewer: Buy less. It's more than a fling: time to commit to your love affair with sustainability. When you buy higher quality pieces, you need less. Simple truths.

Slower: Take things slow. Step off the merry go round of fast fashion and join us in the slow revolution.

We invite you to browse slowly, take your time and, if you find something you’ll love forever, add it to your no-pressure-basket.

SUSTAINABILITY FRAMEWORK

These days you can’t swing a cat without seeing the word sustainability. Let’s break down what it means to us.

We recognise sustainability as a journey that we’re all on, but one that requires a roadmap. Our intention with SlowCo is to provide a clear sustainability framework to cut down excess guesswork for our customers. In other words, we do the footwork so you don't have to.

All the pieces you’ll find here have been checked according to 10 strict sustainability factors. Below you’ll find the list of factors and the minimum requirements required for a piece to qualify.

For example, a conventional cotton t-shirt that’s made in Spain fulfils the Made in Europe and Natural Fibers factors but will need to fulfil at least one additional factor in order to qualify. However, an organic cotton t-shirt that’s made in Spain does qualify based on those two factors alone. Want more info? Check out our sustainability matrix below for an in-depth look into our approach. 💃🏾

RE/UP-CYCLED
ORGANIC
VEGAN
SOCIAL IMPACT
NATURAL FIBRES
LOW IMPACT
CERTIFIED
SMALL SCALE
MADE IN EUROPE

FEMME, MASC, ALL

We intend for SlowCo to be a place where more people can feel more welcome. It is our practice and commitment.

Guided by this principle, we decided to revisit the traditional Womenswear/ Menswear shopping experience to create a more contemporary alternative.

Another way of shopping to reflect the rich fabric of society’s wide ranging approach towards fashion and who wears what.

Our approach is by no means a perfect formula. It is ever-evolving, as are we alongside the industry we inhabit.

Femme, Masc, All is the result. We hope it will start conversations.

This is how it works:

FEMME

Feminine womenswear styles

 

gender neutral unisex styles

MASC

 

masculine menswear styles

gender neutral unisex styles

ALL

Feminine womenswear styles

masculine menswear styles

gender neutral unisex styles

FUTURE TRIPPING

on pricing

We get that some of the pieces we have on SlowCo are more expensive than people might be used to. The truth is that fast fashion has made us all too comfortable paying pennies for garments that don't value the people who make them, the materials used and the supply chain itself: it never used to be like that.

High price points can be problematic if we want sustainable fashion to be accessible to everyone. Which of course, we do. As the sustainable fashion industry expands its reach, we want to continue to be in dialogue around this.

For now, we thought it might be helpful to explain the why behind the pricing of our pieces.
Reasons why we’re more expensive than your average high-street brand:

● Our small, independent brands produce in lower quantities. Small runs = better for the environment. This translates to a higher cost per unit.

● The brands we work with make clothes because they love their work and are passionate about design and sustainability: they're not making the big bucks. When you buy from us you can trust that a lot of love and care has gone into your garment.

● Turns out, not cutting corners costs money. When a brand decides to implement truly sustainable and ethical practises, making sure each facet of the process remains sustainable, it adds up. There's no real way around it, at least for now. A sustainable fashion brand that uses organic cotton, produces made-to-order clothes and pays London living wages does noble and important work: but their cost of doing business is higher.

● Beauty in quality: the pieces you receive are built to last and you'll be able to wear them for years to come. The same can't be said about most fast fashion brands.
We encourage people to treat their purchases as investments and get used to the idea that over time it pays for itself. Just like investing in a beautiful piece of furniture or good wine, it appreciates and gets better with time.

Instead of wearing a t-shirt from a fast fashion brand a handful of times before throwing it out, we believe in things that can be worn for years, even decades. Over time the cost per wear (most underrated metric ever) will more than pay for itself. We're confident that you’ll buy something you'll love forever on SlowCo.

Read more..

on sizing

We would like to see a world where no one is excluded because of their size. Unfortunately, the fashion industry is historically far behind on the topic of size inclusivity. We'd like it to be the norm.

We are constantly on the search for size inclusive sustainable brands. As it stands the sustainable fashion industry has yet to achieve including ALL bodies in their sizing. We continue to be in conversation with our brands around extending size ranges, and aim to have a broader range of sizes soon.
If you know of any incredible size-inclusive sustainable brands, we would love to hear from you! You can email us here. For now, we're thrilled to stock AK Threads' collections who offer UK 22+ and Birdsong who offer up to size UK 3.

SlowCo is made up of a team of people who truly care about sustainability and ethics and just like the people on our team, we are an ever-evolving entity. We value each and every one of our customers who have been with us on this journey so far: the jolt of excitement we feel when an order comes in never gets old. We are in-process, just like most humans are in-process and just like the sustainable fashion world is too.
To undo mistakes made over a few generations and reimagine the new world will take time and we hope you'll stick with us as we grow, slowly.

Read more..

MEET THE TEAM

FELIPE

Originally from Costa Rica, Felipe’s illustrious photography career has involved shoots for high profile publications such as I-D, Harper’s Bazaar, Milk, L’Officiel and many others. As SlowCo’s Creative Director, Felipe is fascinated by the intersect of art, fashion and the role of the LGBTQ+ community therein. Pura Vida.

RONAE

Ronae is SlowCo’s East London native and long-time advocate of planet friendly practices. Having passed through the doors of several prestigious fashion houses such as Mary Katranzou, Ronaé was most recently in charge of Guest Relations at The Ned London. She builds connections and forages for obscure herbs like no one’s business.

FARIS

Faris spends most waking hours making second rate falafel and strategising on how to make SlowCo the most sustainable fashion platform on the planet. Currently based in Kent (the garden of England), he sees the internet as a uniquely powerful tool to create environmental and social progress.

JACK

As head of operations, Jack makes sure everything runs smoothly behind the scenes and that you get your sustainable clothes on time. A proud member of the LGBTQ+ community, he's passionate about creating a truly inclusive fashion platform where everyone feels welcome and everyone is represented.

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